Circulation vs. Subscriptions

What a difference 17 years makes! Saw the chart below as part of an article that I was reading and it made me pause for a minute and say wow. Directionally, we have been following all of these trends for years, but the chart made me pause, as in my eyes the LATimes, Daily News, Chicago Tribune are all iconic brands. To date you have seen ad-supported and subscription models emerge. I wonder what else is out there for these brands to reinvent themselves.