Hearing more and more about companies popping up to think about the ad universe on Amazon. Most
Amazon, which has already reshaped and dominated the online retail landscape, is quickly gathering momentum in a new, highly profitable arena: online advertising, where it is rapidly emerging as a major competitor to Google and Facebook.
You already have peoples attention with intent to purchase when people are on Amazon, so what better a place/time to engage them with ads? I will bet their distribution curve is similar to Googles: some high % of clicks (in Amazon’s case purchases) come from the first page of search results.
Looking forward to the ecosystem of early-stage companies that pop up to help w/ ad tech on Amazon. From my end, this may be the first real competitor to Google Adsense when we think about an active CPC / SEM marketplace.