Eleven Madison Park announced it was going vegan and now has a waitlist of 50,000. “It’s a statistic that, if true, suggests that Humm’s fame and culinary prowess are sufficient to fill every seat at Madison Square Garden, the Barclays Center, and Buddakan combined. When reservations for October came online, virtually all tables for two disappeared within minutes, even though diners had to pay the full $335 menu price to secure a table. There are no refunds.” – from NY Eater
That is almost $17M in prebookings that are prepaid. Wow.