Ad Supported Internet Video on your TV – Round 1.5
Mar 22, 2009
This is a quick follow up to my earlier post on Ad Supported Internet (web) Video on your TV, where I brought up the concept that if users stream web video to their TV, you take the interactivity out of the Ad unit and so goes the value to the advertiser for using the web as a more powerful vehicle to spend their ad dollars.
Now it looks as if the big wigs are responding to the problem and the reason that NBC has been resisting is simple, “because it hasn’t figured out how to make money off Web video yet — and needs you to keep watching TV on your TV.” Check out an interesting piece from Silicon Alley Insider that goes into more detail.
The shift back to get web content on the TV continues….
Shared characteristics of successful ad supported Internet companies
Mar 21, 2009
Below is a draft of a few characteristics that successful advertising supported Internet Companies embody. This is just a simple table – and a start to taking a birds eye view approach for what makes the great companies tick. Thoughts are welcome.
Advertising Supported Internet Industry Overview
| Purpose | Connecting with Friends | Consuming Content |
|---|---|---|
| Success is Driven By: | - Controlled platforms (you control who you are friends with) | - Current Fads |
| - The size of each users network (the bigger the better - to connect, you must be on the platform) | - Respecting Super-Users | |
| - Users generate their own content (self service platforms) | - Multiple content providers (self service platform) | |
| Sample Companies: | - Facebook / MySpace | - Google / Wikipedia (close to being ad supported)) |
| - AOL IM / Skype | - Pandora / Digg | |
| - YouTube / PhotoBucket / Twitter (email / embed functionality) | - YouTube / PhotoBucket / Twitter (destination site) | |
Thanks to Scott, Adam & Evan for thoughts.
