Shared characteristics of successful ad supported Internet companies
Mar 21, 2009
Below is a draft of a few characteristics that successful advertising supported Internet Companies embody. This is just a simple table – and a start to taking a birds eye view approach for what makes the great companies tick. Thoughts are welcome.
Advertising Supported Internet Industry Overview
| Purpose | Connecting with Friends | Consuming Content |
|---|---|---|
| Success is Driven By: | - Controlled platforms (you control who you are friends with) | - Current Fads |
| - The size of each users network (the bigger the better - to connect, you must be on the platform) | - Respecting Super-Users | |
| - Users generate their own content (self service platforms) | - Multiple content providers (self service platform) | |
| Sample Companies: | - Facebook / MySpace | - Google / Wikipedia (close to being ad supported)) |
| - AOL IM / Skype | - Pandora / Digg | |
| - YouTube / PhotoBucket / Twitter (email / embed functionality) | - YouTube / PhotoBucket / Twitter (destination site) | |
Thanks to Scott, Adam & Evan for thoughts.
Tags: Industry Overview, Internet, Self Service Platform, Successful Internet Companies, Web
