Ad Supported Internet Video on your TV – Round 1.5
Mar 22, 2009
This is a quick follow up to my earlier post on Ad Supported Internet (web) Video on your TV, where I brought up the concept that if users stream web video to their TV, you take the interactivity out of the Ad unit and so goes the value to the advertiser for using the web as a more powerful vehicle to spend their ad dollars.
Now it looks as if the big wigs are responding to the problem and the reason that NBC has been resisting is simple, “because it hasn’t figured out how to make money off Web video yet — and needs you to keep watching TV on your TV.” Check out an interesting piece from Silicon Alley Insider that goes into more detail.
The shift back to get web content on the TV continues….
Shared characteristics of successful ad supported Internet companies
Mar 21, 2009
Below is a draft of a few characteristics that successful advertising supported Internet Companies embody. This is just a simple table – and a start to taking a birds eye view approach for what makes the great companies tick. Thoughts are welcome.
Advertising Supported Internet Industry Overview
| Purpose | Connecting with Friends | Consuming Content |
|---|---|---|
| Success is Driven By: | - Controlled platforms (you control who you are friends with) | - Current Fads |
| - The size of each users network (the bigger the better - to connect, you must be on the platform) | - Respecting Super-Users | |
| - Users generate their own content (self service platforms) | - Multiple content providers (self service platform) | |
| Sample Companies: | - Facebook / MySpace | - Google / Wikipedia (close to being ad supported)) |
| - AOL IM / Skype | - Pandora / Digg | |
| - YouTube / PhotoBucket / Twitter (email / embed functionality) | - YouTube / PhotoBucket / Twitter (destination site) | |
Thanks to Scott, Adam & Evan for thoughts.
Ad Supported Internet Video on your TV – Round 1
Jan 25, 2009
Facebook keeps charging forward – good move
Nov 22, 2008
Facebook’s Land Grab in the Face of a Downturn was the title of an article in the most recent edition of Business week. This is refreshing news especially in this environment when it seems that all you hear about are layoff’s & downsizings. Downturns present a phenomenal opportunity to start or push forward young venture and if you take a step back and really assess the situation if the average company that is acquired is four years old, would you prefer to be exiting during a bust or boom? The economy is cyclical and will be back, why not already have a few years of business growth under your belt?
Soocial – Organize your contacts
Nov 21, 2008
Great concept – you can organize and sync all of your contacts to all of your devices / emails. If you are like me and have contacts from random places and times in different locations (think Gmail, Mac, Outlook, BBerry, etc.) this should be the answer. Unfortunately, after messing with it for a few hours, the only comments are that it needs work – made triplicate copies of my outlook contacts and crashed the computer twice. As always, revenue model to come later, up sell on premium version, don’t know if people will pay for just a contact storage / sync solution.
But they are claiming to only be in Alpha mode, and did caveat the heck out of backing up your data! Look forward to future versions.
Posterous – Life Blogging
Nov 20, 2008
The team at Posterous has created a tool that makes it simple to upload media files (Doc, PPT, EXE, MP3, JPG, etc.) to a website. All that the user has to do is email the file to a unique email address and they automatically find a viewer to view or play the content and post to your own domain (there FAQ describes it much better than I can). This gets interesting with the evolution of the smart phones – it instantly allows even the technically slow crew to create a page and share their experiences with friends / family. I plan to try it here, once I get up and going with a new BlackBerry (I have been stuck on the 8700 series with no media capabilities).
Ping me with thoughts.
