In the spirit of a huge opening weekend, many may wonder where J.J. Abrams gets his creative ideas from, check out this video from T.E.D. in March of 2007, where JJ talks about his “mystery box”.
I know that I am a few weeks late to praising this one, but I was catching up on my Ad Age readings on a recent flight, when I found this article. Usually brands line up to be in films.