This is a win-win. Fandango or MovieTickets.com have partnered with DonorsChoose.org to send you to see this movie for free. For each ticket that you buy through one of those platforms you get a $15.00 credit to Donorschoose.com where you can decided how to allocate it to teachers who request specific items for their classroom. More info here. Even if you have no intentions of seeing the film, check out the great work that Donors Choose is doing.
In the spirit of a huge opening weekend, many may wonder where J.J. Abrams gets his creative ideas from, check out this video from T.E.D. in March of 2007, where JJ talks about his “mystery box”.
I know that I am a few weeks late to praising this one, but I was catching up on my Ad Age readings on a recent flight, when I found this article. Usually brands line up to be in films.